Seo Expert Internet Marketer

PURPOSE OF THE TITLE:
To ensure the absolute and qualitative growth of the company' s audience through the tools of search optimization and integrated on-line communication (banner advertising, contextual advertising, social networks, etc. ) .

Main functional responsibilities:
1. Monitoring and analysis of general and targeted traffic on the company' s websites:
1. 1. Analysis of statistics using Google Analytics, Yandex Metrica use of other online services for monitoring sites on the Internet (site auditor, i. pr-cy. ru, link diagnostic, etc. ) .
1. 2. Writing weekly reports.
1. 3. Search for new solutions to increase the target audience of company sites
2. Development, analysis and management of advertising campaigns on the company' s internal sites:
2. 1. Development of plans for advertising campaigns, active involvement in the implementation of the plan of advertising campaigns and online services for advertising.
2. 2. Coordination of launch of advertising campaigns: preparation of texts for an advertising campaign, work with banners on resources, launch of contextual advertising, placement of press releases on external resources, coordination of facebook, vkontakte, odnoklasniki, google +, linkedin, instagram accounts, coordination of e-mail newsletters , promotions, promo campaigns.
2. 3. Analysis of advertising campaigns using online services (Google Analytics, Yandex Metrica) .
3. Development, analysis and management of advertising campaigns in the contextual advertising networks (Adwords, Yahoo, MSN Market, Yandex Direct, etc. ) :
3. 1. Optimization of PPC campaigns, monitoring the effectiveness of advertising campaigns in networks, qualitative selection of keywords and phrases for PPC campaigns, determining the optimal budget for conducting PPC campaigns, managing advertising expenses.
3. 2. Compilation of promo ads for PPC campaigns.
3. 3. Analysis of advertising campaigns in contextual networks using online services (Google Analytics, Yandex Metrica) .
4. Assistance to product managers in the formation of MEDIA plans and plans for promotions:
4. 1. Assistance in the formation of a targeted budget for advertising campaigns
4. 2. Development of a detailed plan for launching an advertising campaign
4. 3. Determination of the optimal resource for advertising on-line.
5. Coordination of launching new projects (sites) of the company in terms of search optimization and usability of future resources:
5. 1. Analysis of the site to launch an advertising campaign, recommendations for internal optimization of the site.
5. 2. Testing sites from the user' s point of view (analysis of site usability) .
6. Analysis and support of banner advertising on internal sites of the company and on external resources:
6. 1. Management of the banner advertising system (Open X) .
6. 2. Monitoring and analysis of banner campaigns in Open X.
6. 3. Coordination of conducting banner campaigns, determining on what resources to place banner carriers.
SEO Specialist
Conducting advertising campaigns and search engine optimization, promotion of corporate and client sites, contextual advertising in Google AdWords, Yandex Direct. Creation and expansion of the client base, purchase of targeted traffic for projects. Creation of technical tasks for optimization and promotion of sites. Work with client sites. Also work on the promotion of foreign projects.
SEO - optimization, support, promotion of sites, work with clients - negotiating.